OSIRIS LOPEZ
Innovative digital marketing strategist with experience in developing and executing campaigns across multiple channels, including social media, email marketing, and PPC. Proficient in marketing automation tools such as HubSpot.
For a Digital Marketing Role I have develop some hard skills, and because a Big part of my job as a Digital marketer will be educate and influence my target audience with copy, this is a skill worth always improving, with strong background on SEO to use it to get free, passive, and consistent traffic that doesn’t fade over time.
Always being analyzing data to help you business owner draw insights and take informed decisions. I use those insights to create marketing campaigns. Data is the base of the construction.
User experience is Key, having a high level understanding of UX best practice make a difference, as marketers we want to create meaningful and relevant experiences with our brand and content. Every single social media network’s algorithm is driven by user experience signals, even in Google SEO, user experience signals can impact ranking positions.
As soft Skills I’m a creative person, I borned with that. With good comunications skills and self-motivated problem solving with creative solutions. I can adapt and have desire to learn from others and be a good team player.
Google Tools
To help improve your brand’s marketing and web performance.
- Google Analytics
- Google Business Profile
- Google Sheets
- Google Ads
- Googe Tag Manager
- Google Page Speed Tool
HubSpot Tools
HubSpot marketing automation is one of my favorite CRM, user friendly.
- Email Marketing
- Forms
- Contact Managment
- Live chat
- Facebook, Google, and LinkedIn ads
Google Tools
Highly proficient of Microsoft 365 productivity Tools.
- Microsoft PowerPoint
- Power BI
- Microsoft Excel
- Microsoft Outlook
- OneNote
- Microsoft Outlook
Languages
Bilingual
- Spanish
- English
Universidad del Norte
March 2018
Certifications
Digital Marketing Certification
University of California
Online – May, 2021
Digital Marketing Bootcamp
California State University
Long Beach, CA – Dec, 2022
Google Career Certificate
Online – Aug, 2023
Google Ads Search Professional Certification
Professional Exprience
With a track record, digital marketing agency experience and B2B companies. Download my full resume.
Responsibilities
- Working for a furniture E-commerce in charge of four accounts, Hayneedle, Houzz, QVC, Pottery Barn.
- Effectively overseeing a monthly budget for the Houzz marketplace, with the primary goal of achieving sales, 257% grow YoY.
- Build strong and sustainable relationship with the partners. Find creatives solutions in negotiations and facilitate discussions in order to drive profitable grown.
- Improve the partner experience, optimize our offering, and getting the basics right (price, selection, convenience).
- Turn in-depth analysis into strategic insight, present these in convincing data turn them into action.
- Work closely with stakeholder teams (e.g., supply chain, product, marketing) to align all efforts and deliver results.
- Stayed up to date with the latest trends and best practices in Digital marketing and specific in PPC.
Dates Of Employment
April 2021 – March 2023
Position
SEO Account Manager
Responsibilities
- Worked closely with cross-functional teams to ensure that all aspects of digital marketing were aligned and integrated, including social media, email marketing, and paid search.
- Developed and executed comprehensive SEO strategies for various clients, resulting in increased organic traffic and improved search engine rankings.
- Conducted detailed keyword research and analysis to identify opportunities for optimizing website content and improving overall search performance.
- Collaborated with content creators and web developers to ensure that website content was optimized for search engines and alligned with client goals.
- Monitored website analytics and performance metrics to track progress and adjust strategies as needed, ensuring clients achieved their desired outcomes.
- Stayed up to date with the latest trends and best practices in SEO and digital marketing and shared this knowledge with clients and teams members to improve overall performance.
Company
Marketing Intern, Engel & Völkers, South Bay, Los Angeles
Dates Of Employment
Sep 2017 – March 2018
Position
Intern
Responsibilities
- Assisted in creating and distributing marketing materials such as brochures, flyers, and email newsletter to prromote properties.
- Worked closely with the sales team to develop sales collateral and support sales efforts.
- Developed and executed social media campaigns that resulted in a 25% increase in website traffic and 20% increase in leads.
- Collaborated with content creators and web developers to ensure that website content was optimized for search engines and alligned with client goals.
- Managed the company’s online presence by updating property listings on the website and online directories.
- Stayed up to date with the latest trends and best practices in SEO and digital marketing and shared this knowledge with clients and teams members to improve overall performance.
- Provided administrative support to the marketing team, including data entry, filing, and scheduling meetings.
Company
Dkimy Boutique, Sabanalarga, Colombia
Dates Of Employment
May 2010 – March 2016
Position
Director of Marketing
Responsibilities
- Sucessfully digitized the store’s advertising by implementing online marketing channels, significantly increasing online traffic and sales.
- Analyzed sales and data and marketing metrics to refine and optimize marketing strategies continually.
- Coordinated and executed all store events, including fashion shows and product launches.
- Sucessfully managed B2B meetings with supliers, negotiating favorable terms and conditions, resulting in improved profitability for the store.
- Coordinated and executed the store’s participation in trade shows, including organizing logistics, developing marketing materials, and networking with potential clients.
- Worked closely with sales team to provide marketing and trainning support, resulting in increased sales and improved understanding of marketing principles.
